Area of Analysis | What We Examine | Why It Matters |
Comparable Sales | Recent .ca and global domain transactions, verified auction data | Establishes a realistic market baseline |
Brandability & Memorability | Length, pronunciation, keyword relevance, trademark conflicts | Drives demand and end-user pricing |
Search & Traffic Metrics | Type-in traffic, backlink quality, historical SEO performance | Quantifies existing visibility and revenue potential |
Commercial Use Cases | Industry fit, monetisation options, brand development pathways | Increases perceived strategic value |
Scarcity & Extension Strength | TLD authority (.ca premium boost), one-word rarity, acronym desirability | Justifies premium pricing and buyer urgency |